Bespoke Build Exhibition Stand for The Ascot Group
Event
The FIT Show is the UK’s only dedicated event for the window, door, flat glass, and components market, held annually at NEC, Birmingham, UK.
About The Ascot Group
Founded in 2004 by award winning entrepreneur Andrew Scott, The Ascot Group is one of the UK’s leading marketing and media groups with offices in London and Bristol. The business is made up of 4 different companies, Purplex Marketing, Insight Data, Business Leader Ltd and Ascot Property. These businesses make up the core trading activities which include marketing, business data, software development, business media, publishing and events with clients across the UK, Europe and the U.S.
The Brief
The Ascot Group chose to present two parts of their business at The FIT Show – Purplex Marketing and Insight Data. They wanted a stand that would shout first class and high quality but have a cool and funky edge to attract like-minded marketers.
The Solution
The Ascot Group came to Clip as they wanted a fresh pair of eyes to make their space, interactive, engaging and relatable to the audience walking this show. Clip’s design team came up with three concepts and after a few amends The Ascot Group had a stand that ticked all their boxes.
The Result
The Ascot Group were delighted with the performance of the stand. The design enabled The Ascot Group, to deliver live demonstrations to engaged audiences over the three days, with discrete break out areas for one to one networking. The touch screens were also a great draw and brought onto the stand potential customers that were willing to engage, alongside their existing clients.
The show was a perfect platform to access their key target audience and, as a result, The Ascot Group have strengthened their pipeline with new opportunities, and it has also further developed some of their existing relationships.
Client Says
“Overall this show was one the smoothest we have ever done, and this is down to the professional and outstanding customer service that Clip delivered to us”
Alex Bennett, Marketing Manager
“Nothing was too much trouble and having someone on site every day to make sure everything technical ran smoothly was wonderful”
Jade Greenhow, Operations Director
