Now that autumn has begun, it can only mean one thing; event season is just around the corner.
After 7+ months away, planning and attending your next event can be a daunting idea. This would be a stressful job even in normal times. From deciding which display to invest in; modular exhibition stand or bespoke to knowing which team members to take.
However, this event season will be completely different, and the event is unlikely to follow the same pattern as previous due to Covid-19.
To ease you back in, over the next few weeks, here at Clip we will guide you through your upcoming event with helpful hints and tips.
From deciding if a modular exhibition stand is a good investment for you, to how to plan effectively, we are here to help relieve some of that stress.
Why is marketing important at events?
Marketing is a core part of any event planning. Whether you are simply attending the event as an exhibitor or running the event yourself; without marketing your chances of a successful exhibition are reduced greatly.
When we talk about marketing, we mean everything from promoting your attendance at the event, to the way you market your brand on your exhibition stand on the day itself.
If you are attending the event as an exhibitor, the organisation running the day is likely to be marketing across multiple platforms, however as an attendee you should also be marketing your appearance to drum up pre-show awareness and recognition.
Why market your appearance at the event?
The company or companies who are running the event will be marketing, but this will be aimed at attendees, which may not always match your target audience.
By marketing your appearance at the event, you can make sure that you are focusing on your own target market; choosing who to focus your marketing towards to help make the attendance of prospects to your stand more likely and, therefore, more successful.
By taking control of your own marketing for the event you can make sure your key clients and prospects all know you will be there, which means they are more likely to seek you out on the day.
These events are a great time to help to change those potential opportunities into solid sales and leads.
How should you market your appearance at your next event?
There are several ways you can market your appearance at your upcoming event.
One of the biggest platforms you could make use of in this instance is your social media channels. Not only will this be seen by everyone that follows you, but it is a simple, free way of promoting your appearance. However, if you do have a specific target market away from your followers you could opt for some paid social media advertisements.
Another option to promote your company’s attendance at the event is to include a paragraph or banner about the event on any assets you’re promoting, such as via an email campaign or landing page. This doesn’t have to take up a large amount of space on your email/landing page and could simply be a quick side note to “save the date” for the event.
By including this in your promotional activity, you are not only helping to publicise your attendance, but also providing another outlet for potential clients to come and see you face to face.
By promoting your attendance at this event, any of your target audience who are even slightly interested in your products or services will have a chance to speak to you in person. This gives your sales team a much stronger chance of a successful event as it is often easier to sell when you are face to face with a potential opportunity.
What else do I need to consider when marketing my appearance?
You have promoted your attendance prior to the day and made sure your clients are all aware you will be there. But what else is there?
When it comes to marketing you also need to consider how you will be promoting yourself on the day. Consider if you want to pay for a larger space in the show guide (if there is one) and how you want your modular exhibition stand or bespoke stand will look on the day.
How you promote yourself on the day is just as important as advertising prior to the event as your main goal is to get attendees to walk over to talk to you and find out what you are about.
You want to make sure your exhibition stand reflects your brand and your values and that it stands out from the crowd.
We can help create your ideal modular exhibition stand which is reflective of who you are as a company and makes you stand out. The exhibition stands also come with the added bonus of being eco-friendly and easy to set up, dismantle and transport. Plus, with our lifetime guarantee you can rest at ease you won’t need to buy another.
Find out more about our modular exhibition stands and how we can help you stand out at your next event by contacting us today.
