When it comes to arranging an exhibition stand, you want to choose the best one for you and your company. However, with so many exhibition stands available, it can be difficult to choose between bespoke exhibition stands or modular exhibition stands!
We’re here to help make it easier for you to choose the perfect exhibition stand for your next event – in this blog, we go through the features of each exhibition stand so you can make an informed decision.
Modular vs bespoke exhibition stands – what is the difference?
Bespoke exhibition stands are typically created especially for a single event. They can be designed to any shape and size specification, but this means they are bespoke to that particular exhibition stand space, size, and show, making them in effect a single-use stand.
On the other hand, a modular exhibition stand is a stand that can be split up into modules or sections, which then fit together seamlessly to give a larger combined presence.
Modular exhibition stands also come in many different shapes and sizes. The modular setup makes the stand easy to put up, dismantle, and transport by as little as one person!
These exhibition stands can be customised for each different event, with replaceable graphics to allow for show-specific messaging, and the modularity of the system enables the stands to be used for your whole event schedule, regardless of stand sizes.
What are the features of a bespoke exhibition stand?
As we mentioned earlier, bespoke exhibition stands are created for a specific event, so are only designed to fit the exact floor space you have chosen for that event. If you only attend one event a year, or you just want to make a big splash at one specific event, then a bespoke exhibition stand could be a great option for you, if you have the budget.
In addition, using the latest technology such as visual media and interactive sections, a bespoke stand can be a real eye-catcher for attracting your potential customers.
However, if you have an exhibition or event schedule with multiple shows, then a bespoke stand can become very expensive. Even if you can book the same-sized exhibition stand space for every event, there are expenses to consider for refurbishments each time you re-use the stand, store the stand between uses, and for the contractor who needs to transport it and build and dismantle it for every event.
What are the features of a modular exhibition stand?
As modular exhibition stands can split into separate sections, it means you won’t require specialist equipment or vehicles to transport it to your event, shop, or office – most clients can store the kit themselves, as it packs down into handy but robust carry cases!
Whether a large or small modular exhibition space, modular stands can be put up by as little as one person! Regardless of the size of your exhibition space or the number of staff, you won’t need to spend additional budget on other people attending simply to put up the stand.
As well as this, you can change the graphic message on each stand to ensure it is relevant to the specific event you’re attending. The modular exhibition stand structure that you have invested in will last forever, so the only changes will be any new graphic messaging.
If your company is passionate about sustainability, you’ll love that our exhibition stands are also eco-friendly. The hardware for all Clip modular stands comes with a lifetime, no-questions-asked guarantee!
The only on-cost you have is if you wish to update the graphics, and when you do, Clip can even recycle the out-of-date graphics, maximising the sustainability of your stand.
Modular exhibition stands are not just great for events; they can also be used for many other marketing activities; product launches, conference backdrops, sales presentation aids, retail stands, or even reception area branding and greeting messages.
This means that even if you aren’t attending events, you can still promote your business in other locations and make use of your modular exhibition stand. The possibilities are endless!
If you’re curious about where else you can use your modular exhibition stand, take a look at some of the most common application requests we receive.
With exhibition season coming up and retail sales increasing, now is the perfect time to stand out from the crowd with a new display! For guidance on what you should consider when deciding on a new exhibition stand, discover our blog on how to create a successful exhibition stand plan.
Here at Clip, we are market-leading experts at modular and bespoke exhibition stands, and can advise you on the most suitable display for your company or product! Whether you are looking for your next big event display or just a simple retail stand, our expert exhibition services team can help you design and build it.
Speak to a member of our friendly team today to find out more about what we can do for you, and how we can help increase your brand awareness.
