Running a successful communications strategy at county council level takes a lot of planning and knowledge. But, we know how important this is, especially in the current climate.
So, we have put together our top 6 tips on how to run a communication strategy effectively.
Research, research, research
Before you start creating your communications strategy, we recommend carrying out research for the best channels of communication for your target market.
This is a particularly important step as it will tell you where advertising will be most effective, and which platforms will engage your target audience most. Once you have implemented the strategy, keep evaluating the success and engagement rate for each advertisement and platform to stay on top of what is working, and what may need amending or even removing.
Also, make sure you are consistently up to date with the latest government guidelines for county councils, to ensure your messaging is up to date and relevant.
Be repetitive and consistent for a successful communications strategy
For county council campaigns you need to ensure the message is not shared only once or twice or even three times, as this will not reach enough of your target audience.
Be consistent and repetitive to make sure the message you are sharing is absorbed. With public health being a major factor in communication right now, it is essential these statements are heard and understood.
Use multiple platforms
When considering what tools to use, we recommend not using only one platform for a successful communication strategy.
Think about who you want to reach and where they are more likely to see it. If it is a public health message, ensure you are communicating everywhere you can from social media and local news to outdoor advertising stands.
By using multiple platforms and multiple mediums you can ensure your message is heard by the masses.
Believe in the cause
County council communications strategies are rarely successful without the leadership of the council being united and believing in the message they are sharing.
If you are part of the communications strategy team, do your research and make sure you are all united in your beliefs of this message.
Collaboration is key to success
When you are planning and executing your communications strategy, make sure that all departments involved are working cohesively.
From PR and marketing to the communications team, ensuring they are all in sync and working towards the same goals, will maintain consistency of messaging across multiple touch points. If they aren’t aligned, you’re only going to confuse or undermine your core messaging.
How we can help
We understand how important it is for institutions such as county councils to have a successful communications strategy. With everything that is happening in the world right now it is vital that messaging is clear, concise and reaches the right people.
We offer a wide range of exhibition stands which can be repurposed as out of home advertising boards. One of our key products which are ideal for county council strategies and public health is our POPlight solution. Say goodbye to roller banners! POPlight is just as portable and easy to set up and, as an added bonus, it features a backlight so your messaging can be seen any time, day or night.
This makes it the perfect marketing tool for outside advertising where you want the message to be on continual show. Plus, unlike roller banners, the graphics can be changed so these can be reused for all your other campaign needs and can be updated should guidelines change in your area.
Speak to us today to find out more about how we can support your county council communications strategy.
