Business events are usually a seasonal occurrence which means your modular exhibition stand may only be used a few times a year. The rest of the year it might be packed away in a closet or in your office. However, at Clip, our displays can easily become modular reusable exhibition stands.
How can my display become a modular reusable exhibition stand?
Whatever the size of your stand, the benefits of a modular exhibition stand means that you don’t need to use the whole of the display each time. For smaller spaces, you can use a few of the individual modules to create a whole new exhibition. To give you some inspiration we have come up with 6 of our favourite ways to turn your display stand into a modular reusable exhibition stand.
Retail stand
If you are a B2C company then a retail stand is a great way of advertising your company and services. You can either use your whole display or part of your modular exhibition stand to promote in a shopping centre or department store. Any location where your target audience would visit is a potential advertising space or can at least be used to reaffirm your core messaging. This can be manned or unmanned, or a mixture of both, depending on your resources and staff availability. You could even add an interactive feature to get potential customers walking up and getting hands on.
Alternative to billboards
As an alternative to the usual roller banners you could make your advertising board that much more interesting by using part of or even all your modular reusable exhibition stand. This can be displayed anywhere you might put a roller banner, from railway stations and interchanges to community halls. Think about your target audience and choose the best location for them to give you the most exposure.
You may have to pay for the space, but you will save a lot of money by reusing your modular exhibition stand rather than paying for a billboard or new advertising banner.
High street booth
Another use for your modular reusable exhibition stand could be as a booth on the high street or at a commercial event. This can be a great technique for B2C companies as it gives you a chance to go out and speak directly to your audience. You could use this as a selling platform or even as a market research activity to find out more about your target market. This can also be a great way to gather potential customer data for your next marketing campaign.
Office display/demo station
If you don’t want to spend money for extra storage or display space and you have some extra space in the office why not think about making an exhibition area? This is a simple way to implement your modular reusable exhibition stand at no extra cost.
You can allocate a set area for your own exhibition for your visitors and set up a demo area to show off your products in action. This stand can also add to and complement your office branding.
Training centre for events
If you have a lot of new sales representatives, you could use your exhibition stand as a training centre for upcoming events. Set it up in your office or any extra space you have. You could arrange a training day for all your new starters to show them how to act, how the stand works and the most effective selling techniques for the day. You can do this every time you have new members of staff to help their training. It can also be used as ongoing or refresher training for existing employees.
Take it on the road
If your company ever takes their products or services on roadshows, then a modular reusable exhibition stand is perfect for this type of event. Most modular stands dismantle easily and are small enough to fit in a car. This means you can take it wherever your company goes, and it is an easy way to set up a stand to sell to your target market. Why buy another stand for roadshows when you can just reuse your existing modular and portable stand with no extra fees?
These are just the tip of the iceberg on ways you can make full use of your modular reusable stand. As you can see, one stand can save you a lot of money and opens many more promotional and advertising options for you.
Here at Clip we offer a wide variety of modular exhibition stands to suit any size, budget, and theme. Contact us today to find out more about how we can help you improve your overall marketing strategy with just one of our stands.
