Event: Diabetes UK Professional Conference

The Diabetes UK Professional Conference is the largest event in the UK organised exclusively for the education of scientists and healthcare professionals working in diabetes.

About Dexcom

Dexcom provide mobile devices, apps and reports to continuously monitor Glucose levels via Android and Apple display devices. Get to know them at www.dexcom.com

Event goals

The main objective of the show for Dexcom was to raise awareness of the brand, what it does, and to generate new contacts and leads. They needed to achieve this by creating high brand visibility at the show and then to create enough intrigue to draw people to the stand.

The solution

Working to a very comprehensive brief, we produced a high profile, interactive and productive stand for the show. We created a large logo at the head of the stand so that this could be seen by all people entering the exhibit hall. A large TV screen projected the key messages, which was visible for up to 10 metres away. An apple-store like demo table on the edge of the stand offered interaction for the stand visitors – allowing people to touch and play. Finally on the stand a touch screen gave a more detailed overview of product features and clinical data.

Working to the brief and show objectives that Dexcom had, we Working within a budget, in this example, we used our low cost combined rental systems (panel & pole and bematrix). Dexcom purchased the graphics and our onsite build and storage services after the event ready for the next event.

Results

Dexcom collected 122 leads to follow up, ranging from Nurses, Doctors, Consultants and Specialists.

Customer says:

“Just wanted to also thank you and congratulate you for the quality of your work on this exhibition. I only had great comments on the stand and everybody loved it. You have been great to work with throughout the process.”

Gerald, Marketing Manager, Dexcom