A live event is all about engaging with visitors and standing out from the crowd. Let us help you get visitors off the aisles and onto your stand…
Draw in the crowd
Engagement at live events has moved on a pace over the last few years. Long gone are the days of asking visitors to put their business cards in a goldfish bowl to win a hot air balloon ride or magnum of champagne, even before GDPR arrived on the scene. You need to be compelling, different, exciting! Our team have unparalleled experience of how to get visitors off the aisles [and even competitor stands] onto your stand.
Know your audience
The key is to make sure that the engagement matches your target visitor. A golf putting green is perfect if your target market is retired males but not so relevant if you’re after 30 to 40-year-old females. It sounds obvious but the mistake is often made.
For those with the right product, augmented reality (AR) can be a fantastic way to engage with visitors. It enables you to create real life, 3D images for products that you could never otherwise interact with on a stand, such as huge well heads for oil rigs, or aeroplane engines.
Interactive surveys are also effective ways to engage with visitors. They also have the added benefit of producing some very useful market research and content for you to use to inform your marketing plans and to fuel your content for future campaigns.
Sometimes you just can’t beat the classics
As well as the high-tech options, there are many more “traditional” ways of interacting with visitors and getting people onto your stand. Everyone still loves a great quality coffee, magicians will stop traffic and look-a-likes are always fun.
If you’re looking for inspiration to help get people onto your stand, contact our team and let us give you some inspiration.